
Design as History

Client
HCC Professor
Role
Graphic Designer
Work
Presentation Design
Brief
Choose a designer from the provided list and research their style, background, and impact on the design world. Create presentation slides using minimal copy, and translate their design style into your own work. Formulate talking points based on your research, and keep the presentation between 8 and 10 minutes.
My Process
The first step in this project was choosing my designer, which led me to the duo of Ivan Chermayeff and Tom Geismar, later joined by Sagi Haviv. Through various sources, I researched their background, how they started their design firm, what helped them gain recognition, and how they developed their modern, abstract logo style throughout their careers.
Inspired by their use of bold color, especially primary colors, I decided to give each slide its own complementary color palette while still referencing their visual approach. As I gathered my talking points, I added relevant information, images, and motifs to create visual interest while providing enough context for viewers to follow along. My biggest challenge was developing a layout that used minimal text while maintaining strong visual hierarchy between images without making the slides feel overwhelming.






